How Much Does It Cost to Redesign a Website in 2025?

By Design Studio • October 9, 2024 edit

Is the idea of redesigning your website making you frown? We get it. Website redesign projects can be complex. From hopping on the right design trends to integrating the right tools and functionalities – there are simply too many complex tasks to oversee and too many design-related decisions to make in these projects.

Another crux is that you must rope in your design team, and do everything with a fixed cost in mind. So, it all boils down to the question: how much does it cost to redesign a website? Depending on who is asking the question, the answer may vary.

Website Redesign Pricing at a Glance

The full-scale redesign cost ranges from $40,000 to $75,000 when we are talking about established businesses with high-traffic eCommerce-friendly websites. You read that right – the redesign costs are THAT high for high-end sites with extensive product catalogs and customized design features.

For a comprehensive breakdown of expenses related to customized website designs, refer to our detailed guide on custom website design cost.

Ask why and you’ll know that only top-notch web design agencies take up such projects. And yes, that is their charge. But you might not go for such high-end services if your business is a smaller, local one with a limited online presence.

Redesigning a relatively small and simple website will probably cost you somewhere between $5,000 – $ 30,000. Typically, smaller, independent web design agencies take on these projects and that is their running rate in 2024.

Lastly, if you are totally independent, and have the skills (and maybe some help from freelancers), to pull off the redesign on your own, you have to pay way, way less. Such a DIY effort can cost you anything between $1000 – $5000. This is the cheapest option by far.

Website Redesign Costs Detailing

All website redesign projects are different. Some redesigns only involve a few colors or front upgrades. They are the ones that cost the least. In other projects, the redesign team has to rethink the structure, layout, and overall user experience (UX) of the old site. These are the projects that last for months and cost tens of thousands of dollars.

Given this, the cost to redesign a website can be anywhere between $1000 to $75,000. Now, the $1000 figure is reserved for websites made on free platforms like Wix, Weebly, or HubSpot. On those ‘free’ platforms, you can pay premium prices to get the latest design features and redesign your website in a new, more effective way, every few months.

These projects require minimal time/resources and hence they are so budget-friendly. However, most businesses with custom websites end up paying upwards of $15,000 per redesign project. Why do the costs spike when we involve professional web redesign services? Well, like everything else, the costs of these services largely come down to supply and demand.

Today, a well-designed website is a crucial business asset. That’s why, the U.S. Bureau of Labor Statistics has predicted that the demand for web designers will increase by at least 16% between 2022-2032. The demand for professional web designers is high and the majority of your project’s costs will be attributed to hiring and retaining these pros.

Here’s a simple formula that explains website redesign costs in a nutshell:

Total Hours Spent on the Project x Hourly Rate of Web Design Professionals = Approximately 90% of the Total Project Fee. The remaining 10% covers additional costs such as project management, third-party tools, and potential unexpected revisions.

On average, you can pay anywhere between $20 to $100 per hour for professional web design services. But, rates can be as high as $250 per hour for designers with a lot of experience and a good reputation in an upscale location. Now, let us try to understand what these pros are charging us for.

Anytime you adjust your website’s design – be it a total layout change or a simple color update – you’re technically ‘redesigning’ your website. The scope of the website redesign process is so huge, that designers have had to classify it into four categories:

Simple Redecoration

If you are updating your website’s colors or refreshing how the homepage looks, you are technically getting a redecoration, not a full-scale redesign. Redecorations require very little design work so they typically do not cost that much. We are talking a couple of thousand dollars, depending on how many decorative changes you make.

Technical Rewire

Giving a website a ‘technical rewire’ means giving it multiple backend updates. These types of technical updates typically help businesses migrating their sites to new CMS tools or integrating new security features. They cost more than redecoration.

Remodel

Giving a website a ‘remodel’ means upgrading both its visual and technical design aspects. For example, if you are rebranding your site and adding new online shopping features, going for a remodel is the best option. Of course, a full-scale remodel will cost a lot. But, it can take your online presence to new heights.

Rebuild

In website rebuilds, the old websites are completely discarded. The designers may use some elements (e.g., the brand logo, the branding guidelines, etc.) from older sites. But most of the new site is designed on the spot. Therefore, a full-scale rebuild is the most expensive redesign option.

Which of these is the right redesign option for your website and how much should you pay for it? You answer the first question and we will answer the second one.

Website Revamp Cost According to Website Size

What is the most reasonable price for redecorating, rewiring, remodeling, or rebuilding a website? That answer primarily depends on how big your website is in terms of how many pages it contains. We have put together this chart to explain how your website size will impact redesign costs:

Website Size	Cosmetic Cost	Backend Cost	Copywriting Cost (First Month Only)	Marketing Cost (Optional)	Total Redesign Cost
Small Website(1-50 pages)	$3,000 – $5,000 for basic visual updates, such as color and font changes	$7,000 – $15,000 for functionality improvements, usability enhancement, or installing a new CMS	$2,000 – $4,000 for professional content creation to enhance the site’s messaging	$3,000 – $5,000 per month for ongoing digital marketing efforts to promote the redesigned site	$15,000 – $29,000
Medium (50 – 150 pages)	$9,000 – $15,000 for a visual redesign that may include minor backend updates	$16,000 – $28,000 for updates aimed at improving site performance, including mobile optimization or CMS migration	$4,000 – $7,000 for high-quality, SEO-friendly content creation	$4,000 – $6,000 per month for digital marketing services to enhance the site’s online	$33,000 – $56,000
Large (150 -250 or more pages)	$15,000 – $25,000 for an extensive cosmetic rebuild	$24,000 – $50,000 for major technical updates, including the integration of new features	$6,000 – $10,000 for comprehensive content creation	$6,000 – $8,000 per month for aggressive digital marketing strategies	$50,000 – $90,000

You can of course reduce overall costs by handling certain marketing or content creation-related tasks in-house. But, this is the price range you operate in. The more complex the redesign process (from cosmetic upgrades to full-scale rebuilds with marketing) the more you spend. Let us check out the main factors that drive these costs.

Factors Impacting Website Redesign Costs in 2025

The number of pages on your website is the first thing web redesign experts will consider when evaluating your project fee. As we discussed in the chart above, ‘large’ websites with 150 to 250 or more pages cost the most. Here are the other factors that come into play.

Design Requirements

Is your website wordwide like Stripe or Dropbox? If not, you won’t have to pay too much to upgrade your site’s visual appeal. Most redesign projects involve small-scale businesses modernizing their basic, old-school websites.

If that is the type of transformation you are looking for, you’ll probably find a web design agency that specializes in these types of projects. These agencies tend to be upfront about pricing and they charge flat-out fees. For example, a standard basic to modern website transformation with a strong emphasis on visual design will cost you anywhere between $3,000 to $24,000.

Functionality

Just off the top of your head, guess how many interactive elements there are on your website. We’re talking navigation bars, dropdown menus, shopping carts, and more. The bigger the number you come up with, the higher the redesign costs.

Integrations

If your site is linked to multiple CMS tools, a bunch of eCommerce solutions, and a whole host of third-party integrations, the redesign will take longer and cost more. That is why companies that invest heavily in content marketing do not redesign their websites all too often. It is also why these companies exclusively hire seasoned full-service web design agencies and pay them the big bucks whenever they need to redesign their websites.

Content

If your redesign team is also creating new content on your behalf, even if for just a month, it will inflate your total bill. So, it is cheaper to have in-house copywriters.

Responsive Design

Managing two separate websites – one for mobile and one for desktop – can cost you 8 times more than just managing one responsive website. So, if your site is not responsive yet – first, take your site out of the cave where it has been stuck and learn about the importance of responsive design. Second, pay the premium fee (anywhere between $3000 to $5000) to make your website responsive.

Marketing

This is not a mandatory factor in your redesign project’s costs because not all agencies offer SEO services or run PPC campaigns. If you do opt to pay for these additional perks, you can expect to spend up to 1/3^rd of your total budget on marketing. Is that worth it?

Depends on the status of your online presence. If your site is lost in page three or beyond on Google SERPs, a targeted SEO campaign can do wonders for your brand. But, if your brand name is already established and you do not need extra marketing boosts, then opt out of this expense. Tell the redesign team that you only want the redesign, no marketing.

How Frequently Should You Redesign Your Website?

Did all those factors catch you by surprise? Planning to skip the redesign altogether? Do not worry, you are not the only one thinking of delaying a redesign project. Most businesses do it. The recommended time period for businesses to redesign their websites is every 2 to 3 years.

Most businesses miss this deadline. Some do not see the need for a redesign; others, do not care that much about the ramifications of having an outdated website. If you fall into the latter camp, we have nothing to say to you.

But, if you are in the first camp, here’s when you must change course and recognize the need for a redesign:

If your website’s traffic, conversions, leads, and other metrics are on a downward spiral. Assess these metrics in graph format. Do you see the dreaded slope demonstrating how your site has fallen from grace over time? If yes, redesign now!
Visit your website as a user and then authentically rate your experience. If the site does not feel user-friendly, intuitive, secure, and up-to-date (all four at the same time) start planning for a redesign. Or at least, perform some usability tests to determine if you need a redesign.
Repeat the first part of the previous point, this time from a mobile. If your site is not mobile-friendly, forget testing. Invest in mobile-friendly website redesign services as soon as possible!

A good thing about new-age web redesign experts is that they offer partial services. That means businesses do not have to revamp and relaunch entirely new websites every few years. A partial redesign here, a targeted upgrade there – these types of efforts are more than enough to keep your site up-to-date with the latest industry and user standards.

If you need more reasons to redesign your website, conduct user testing to get a realistic picture of how your site is perceived. Assess user feedback to make your decision. You can also conduct a UX audit and ask professional UX designers to assess your website.

Website Redesign Services: Who Should You Hire?

Third-party web design agency, third-party web design freelancer, or in-house web design team – these are your three options for getting your website redesigned. Which one is the best for you? You tell us! If you already have a design partner or an in-house design team, then we won’t suggest searching for new pastures. Stick to those you trust.

Just make sure the internal or external team you choose is up to the task. By that, we mean they should complete the redesign on time and meet your design needs and expectations. Paying slightly extra for such guarantees is definitely worth it. Here are some other factors you should consider before paying fees to a third-party agency.

Experience

Does experience matter in the young and vibrant world of web design? It does, especially if we are talking about agencies. Partnering with an experienced UI UX web design agency is just about the best thing that you can do. Yes, experienced agencies cost more.

But, these are the same agencies that launch, redesign, and maintain 100s of websites every year. In their hands, your site is safe. So, we won’t mind if you pay a premium fee to get premium redesign services.

Size

The bigger your web design agency’s workforce – the more you have to pay. Of course, this is not a fixed rule. But, generally speaking, full-time teams of designers typically offer more services and they complete projects faster. Hence, they tend to charge more. Smaller agencies are often happy to just land a client. They are likely to give you discount deals – but only if you catch them at the right time.

Many small-scale web design agencies are much more proficient than you expect. Even with small teams, they often juggle three or four projects at the same time, and successfully. Make sure to clarify these details before you work with any agency of any size.

Deadline

Want the redesign project to be finished in about a month? Then, you have to pay standard fees because most web design agencies offer 30-day packages. Want it to be completed faster than that? Then, you need to pay more. In most cases, agencies charge hourly for rushed projects. If you are going for a rapid redesign do not pay for value-added services like copywriting or marketing. Stick to design.

Conclusion

Ready for a redesign? Use this guide to find and secure budget-friendly website redesign services. If you have any trouble during your search, contact Design Studio. Our design team will be happy to clear up any doubts you may have about the redesign process!